THE ROUTINE BUNDLE

We created The Routine Bundle to bring our full Biomimetic Mildness System™ into one daily ritual: a soap-free bath additive for the gentlest moments, a 2-in-1 shampoo and body wash for everyday washing, and a lightweight oil for daily care. Each product follows the skin's own natural logic - supporting its microbiome, its barrier and its natural moisturizing factors so cleansing, washing and care work together, not against each other.

Use The No-Wash Wash as a bath additive, or smooth onto a damp washcloth and gently wipe over your baby's skin, then rinse with clear water (suitable from 0 months, once the umbilical cord has healed). From 3 months, The All-Round Wash can be used as a 2-in-1 shampoo and body wash: apply to wet skin and hair, wash gently and rinse thoroughly with water. Finish with The Oily One, applied to cleansed, slightly damp skin and gently massaged in - ideal after bathing, for daily care or baby massage. For external use only, and always with an adult close by. Avoid contact with eyes. Stop use if any irritation appears. See individual product packaging for full instructions.

The Routine Bundle takes inspiration from the skin's own systems, at every step of the routine. The No-Wash Wash and The All-Round Wash both draw on skin-identical glycerin and squalane to support the skin's natural moisturizing factors and lipid structure, with The All-Round Wash additionally caring for the skin microbiome through lactobacillus ferment and prebiotic inulin as it washes skin and hair with mild plant-based surfactants. The Oily One then follows with jojoba oil, squalane and ceramide NP (a naturally occurring building block of the skin barrier) to directly support and strengthen it. Used together, the three products don't just cleanse, wash and moisturize in separate steps: they follow one continuous logic, respecting the systems the skin already has at every stage of the routine.